Where to get the data

Seller Central → Brands → Brand Analytics → Search Query Performance → Generate Download. Brand Registry access is required.

Add a search query report

Use a Search Query Performance or compatible search-term CSV with impressions, clicks, and purchases.

Set opportunity guardrails

Minimum impressionsEnough visibility to flag weak CTR

views

Low CTR belowVisibility-gap threshold

Minimum clicksEnough traffic to judge conversion

clicks

Low conversion belowConversion-gap threshold

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