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Find customer search terms served through multiple campaigns, compare observed performance, and prepare evidence-based routing tests.
Amazon Ads console → Measurement & reporting → Sponsored ads reports → Sponsored Products → Search term or Targeting report.
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Currency changes display formatting only. This audit reports observed routing overlap; it does not claim that overlapping targets bid against each other or guarantee savings.
Upload your Amazon Ads Search Term report (CSV/XLSX) or use realistic demo data.
Filter by routing-overlap pattern and minimum combined spend.
Review candidates for controlled routing tests. No negative should be applied without checking reach and conversion evidence.
Side-by-side observed performance for the same customer search term across multiple eligible routes.
| Severity | Customer Search Term | Competing Campaigns & Targets | Total Spend | CPC Spread | Outside Preferred | Recommended Isolation Action |
|---|---|---|---|---|---|---|
| MEDIUM | stainless steel water bottle 3 targets colliding83 total orders • 24.8% ACoS | EXACTPREFERRED ROUTE SP - Water Bottle - Exact Rank 310 clicks • $341.00 spendCPC: $1.10 BROAD SP - Water Bottle - Broad Research 185 clicks • $259.00 spendCPC: $1.40 AUTO SP - Water Bottle - Auto Catch-All 92 clicks • $119.60 spendCPC: $1.30 | $719.60587 clicks | +$0.30$1.10 → $1.40 | $378.60Reviewable overlap spend | Review routing to SP - Water Bottle - Exact Rank. If the Exact route meets your goal over enough clicks, test Negative Exact in: SP - Water Bottle - Broad Research, SP - Water Bottle - Auto Catch-All. |
| HIGH | insulated gym flask 32oz 2 targets colliding45 total orders • 22.6% ACoS | EXACTPREFERRED ROUTE SP - Water Bottle - Exact Rank 145 clicks • $188.50 spendCPC: $1.30 EXACT SP - Gym Accessories - Exact Launch 112 clicks • $168.00 spendCPC: $1.50 | $356.50257 clicks | +$0.20$1.30 → $1.50 | $168.00Reviewable overlap spend | Compare duplicate Exact routes. SP - Water Bottle - Exact Rank is the current evidence-based keeper; review SP - Gym Accessories - Exact Launch before pausing or negating. |
| MEDIUM | bpa free sports bottle 2 targets colliding30 total orders • 22.3% ACoS | EXACTPREFERRED ROUTE SP - Sports Bottle - Core Exact 120 clicks • $132.00 spendCPC: $1.10 PHRASE SP - Fitness - Phrase Modifiers 78 clicks • $109.20 spendCPC: $1.40 | $241.20198 clicks | +$0.30$1.10 → $1.40 | $109.20Reviewable overlap spend | Review routing to SP - Sports Bottle - Core Exact. If the Exact route meets your goal over enough clicks, test Negative Exact in: SP - Fitness - Phrase Modifiers. |
| MEDIUM | vacuum insulated cold tumbler 2 targets colliding27 total orders • 20.9% ACoS | EXACTPREFERRED ROUTE SP - Tumblers - Exact 88 clicks • $105.60 spendCPC: $1.20 BROAD SP - Water Bottle - Broad Research 61 clicks • $91.50 spendCPC: $1.50 | $197.10149 clicks | +$0.30$1.20 → $1.50 | $91.50Reviewable overlap spend | Review routing to SP - Tumblers - Exact. If the Exact route meets your goal over enough clicks, test Negative Exact in: SP - Water Bottle - Broad Research. |
| MEDIUM | thermal leakproof travel mug 2 targets colliding20 total orders • 28.6% ACoS | BROADPREFERRED ROUTE SP - Travel Drinkware - Broad 94 clicks • $122.20 spendCPC: $1.30 AUTO SP - Water Bottle - Auto Catch-All 65 clicks • $78.00 spendCPC: $1.20 | $200.20159 clicks | +$0.10$1.20 → $1.30 | $78.00Reviewable overlap spend | If a dedicated route is intentional and stable, test Negative Exact in Auto (SP - Water Bottle - Auto Catch-All) and monitor lost reach. |
How to make routing easier to measure without treating overlap as automatic waste.
When a keyword demonstrates consistent conversion in Broad/Auto campaigns, promote it to an Exact match campaign with a higher dedicated bid and add it as a Negative Exact in all research campaigns.
Duplicate Exact targets can make ownership and testing harder to interpret. Compare ACoS, CVR, orders, placement, advertised ASIN, and campaign goal before consolidating.
Maintain routine audits after Prime Day or peak sales events. As search volume surges, auto campaigns naturally expand into your core exact terms unless negative exact match guardrails are enforced.