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Model Amazon price changes without losing sight of referral fees, FBA costs, break-even price, and target margin.
Slide to test any competitive price adjustment and inspect real-time margin changes.
Referral fee uses the greater of the percentage fee and the minimum fee you enter. The FBA surcharge is calculated on the entered FBA fee. Verify category fees, fulfillment fees, and current surcharges in Seller Central before repricing.
| Strategy Scenario | Selling Price | Amazon Fees | Net Profit | Margin % | ROI % | Units for $1k Profit |
|---|---|---|---|---|---|---|
| Deep Undercut (-10%) | $25.19 | $8.58 | $8.26 | 32.8% | 99% | 122 units |
| Competitive Match (-5%) | $26.59 | $8.79 | $9.45 | 35.5% | 113% | 106 units |
| Current Buy Box Price | $27.99 | $9.00 | $10.64 | 38.0% | 127% | 94 units |
| Premium Pricing (+5%) | $29.39 | $9.21 | $11.83 | 40.2% | 142% | 85 units |
| High Demand (+10%) | $30.79 | $9.42 | $13.02 | 42.3% | 156% | 77 units |
| Break-Even Floor | $15.47 | $7.12 | $0.00 | 0.0% | 0% | — |
| 20% Margin Target | $20.23 | $7.84 | $4.05 | 20.0% | 48% | 248 units |