Where to get the data

Amazon Ads console → Measurement & reporting → Sponsored ads reports → Create report → Sponsored Products → Search term.

Choose a search-term report

The file is read inside this browser tab and is never uploaded.

Choose report

Set your guardrails

Target ACoS Your efficiency goal

Break-even ACoS Your pre-ad contribution margin

Zero-sale threshold Flag spend without a sale

USD

Minimum clicks Enough traffic to flag zero sales

clicks

Winner orders Minimum orders to qualify winner

orders

Currency Used for display and exported context

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