Where to get the data

Optional CLR: Seller Central → Inventory Reports → Category Listings report. Amazon currently downloads this as XLSX.

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Where to get the data

Optional CLR: Seller Central → Inventory Reports → Category Listings report. Amazon currently downloads this as XLSX.

Import CLR / Listing

Build your listing

Target keywords One phrase per line

Title limit 75 for non-media

chars

Search-term limit UTF-8 bytes

bytes

Required bullets Category threshold

Product title 66 / 75 charactersItem Highlights 94 / 125 characters · materials or use cases

Bullet points (Amazon 5-Point Formula)Bullet 1 82 charactersBullet 2 81 charactersBullet 3 74 charactersBullet 4 78 charactersBullet 5 76 characters

Description 83 charactersBackend search terms 34 / 250 bytes (no commas)

Coverage & Readiness

40%

Keyword coverage

2 of 5 phrases appear.

100%

Draft readiness

9 of 9 checks pass.

Covered keywords (2)

stainless steel water bottlereusable bottle

Missing keywords (3)

insulated water bottleleak proof bottlecold water bottle

Quality checks

Title is within your 75-character limit
Item Highlights fit within 125 characters
At least 5 bullets are complete
Search terms fit within 250 bytes
Backend terms do not repeat words
Backend terms use spaces instead of punctuation
No non-exempt title word appears more than 2 times
No restricted title symbols
Description is present

Keyword placement matrix

PhraseTitleHighlightBulletsDescriptionTerms

stainless steel water bottle————

insulated water bottle—————

leak proof bottle—————

reusable bottle————

cold water bottle—————

Preparing your seller workspace…

Import CLR / Listing

Build your listing

Target keywords One phrase per line

Title limit 75 for non-media

chars

Search-term limit UTF-8 bytes

bytes

Required bullets Category threshold

Product title 66 / 75 charactersItem Highlights 94 / 125 characters · materials or use cases

Bullet points (Amazon 5-Point Formula)Bullet 1 82 charactersBullet 2 81 charactersBullet 3 74 charactersBullet 4 78 charactersBullet 5 76 characters

Description 83 charactersBackend search terms 34 / 250 bytes (no commas)

Coverage & Readiness

40%

Keyword coverage

2 of 5 phrases appear.

100%

Draft readiness

9 of 9 checks pass.

Covered keywords (2)

stainless steel water bottlereusable bottle

Missing keywords (3)

insulated water bottleleak proof bottlecold water bottle

Quality checks

Title is within your 75-character limit
Item Highlights fit within 125 characters
At least 5 bullets are complete
Search terms fit within 250 bytes
Backend terms do not repeat words
Backend terms use spaces instead of punctuation
No non-exempt title word appears more than 2 times
No restricted title symbols
Description is present

Keyword placement matrix

PhraseTitleHighlightBulletsDescriptionTerms

stainless steel water bottle————

insulated water bottle—————

leak proof bottle—————

reusable bottle————

cold water bottle—————

Amazon Listing SEO Studio

Amazon Listing SEO Studio

Build your listing

Build your listing