Where to get the data

Combine an Amazon Ads Search term or Campaign report with Seller Central sales totals and your product-cost assumptions. Use the sample CSV for the required layout.

Account Performance & Margin Inputs

ImpressionsClicksOrdersAd Spend ($)Ad Sales ($)Total Account Sales ($)Product COGS %Amazon Fee %Other Fixed Costs ($)Target ACOS %

Calculated Advertising & Profit Health

ACOS33.91%Target: 25%

TACOS12.19%Spend / Total Sales

ROAS2.95xAd Sales / Ad Spend

Break-Even ACOS154.70%Pre-ad contribution / ad-attributed sales

Profit Before Ads$17790.00Gross product contribution

Net Profit After Ads$13890.00True bottom-line gain

CPC / CPA$0.93 / $10.32Per click / Per conversion

Conversion Rate9.00%CTR: 3.50%

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Amazon PPC Profit & TACOS Dashboard

Account Performance & Margin Inputs

Calculated Advertising & Profit Health

Amazon PPC Profit & TACOS Dashboard

Account Performance & Margin Inputs

Calculated Advertising & Profit Health