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Calculate break-even ACoS, target ACoS, target ROAS, max CPC bids, and simulated net profit-at-target scenarios.
Preparing your seller workspace…
Currency changes the display and loads editable example inputs. It does not substitute another country's Amazon fee schedule.
Base retail price, manufacturing landed cost, and marketplace referral + FBA fees.
Target net profit margin, listing unit conversion rate (CVR %), and monthly ad budget.
Test a user-defined ratio of organic orders to attributed ad orders and see the resulting blended TACOS. This is a planning assumption, not proof of ad-driven organic lift.
Every card recalculates from your price, costs, margin goal, conversion rate, budget, organic assumption, and scenario controls.
Uses the full pre-ad contribution for acquisition. The advertised order earns no profit before any modeled organic halo.
Preserves the entered 15.0% net margin on each attributed ad order.
Adds a 5.0-point margin buffer above the entered target, capped at the available pre-ad margin.
Models performance 5.0 ACoS points above break-even so the downside is quantified instead of described generically.
Projected ad sales, click traffic, costs, and net profit for a $1,500 monthly ad spend.
| PPC Metric | Projected Monthly Value | Unit / Ratio Context | Calculation Formula |
|---|---|---|---|
| Monthly Ad Spend (Budget) | $1,500.00 | PPC Investment | Input Ad Budget |
| Projected Ad Sales (Revenue) | $4,607.38 | 3.07x ROAS | Ad Spend × Target ROAS |
| Projected Ad Orders | 132 orders | $34.99 / unit | Ad Sales ÷ Selling Price |
| Projected Ad Clicks Required | 1,145 clicks | 11.5% CVR | Ad Orders ÷ Conversion Rate |
| Total Product Manufacturing (COGS) | $1,250.93 | $9.50 / unit | COGS × Ad Orders |
| Total Amazon Fees (Referral + FBA) | $1,165.34 | $8.85 / unit | Amazon Fees × Ad Orders |
| Direct Net Profit from Ad Sales | $691.11 | 15.0% Net Margin | Ad Sales − Ad Spend − COGS − Fees |
| Total Brand Profit (including Organic Halo) | $3,977.77 | 13.0% Blended TACOS | Ad Profit + (1.5x Organic Orders × Pre-Ad Margin) |
Instant lookup of ROAS, maximum affordable CPC bids, and net margin across different ACoS levels.
| ACoS % | Equivalent ROAS | Max Affordable CPC (11.5% CVR) | Net Profit / Unit | Net Ad Margin % | Profitability Status |
|---|---|---|---|---|---|
| 10% | 10.00x | $0.40 | $13.14 | 37.6% | At / Above Target Profit |
| 15% | 6.67x | $0.60 | $11.39 | 32.6% | At / Above Target Profit |
| 20% | 5.00x | $0.80 | $9.64 | 27.6% | At / Above Target Profit |
| 25% | 4.00x | $1.01 | $7.89 | 22.6% | At / Above Target Profit |
| 30% | 3.33x | $1.21 | $6.14 | 17.6% | At / Above Target Profit |
| 35% | 2.86x | $1.41 | $4.39 | 12.6% | Profitable (Below Target) |
| 40% | 2.50x | $1.61 | $2.64 | 7.6% | Profitable (Below Target) |
| 45% | 2.22x | $1.81 | $0.89 | 2.6% | Profitable (Below Target) |
| 50% | 2.00x | $2.01 | $-0.86 | -2.4% | Loss-Making (Above Break-Even) |
ACoS, ROAS & TACOS Core Formulas: ACoS (Advertising Cost of Sales) = (Ad Spend / Ad Sales) × 100. ROAS (Return on Ad Spend) = 100 / ACoS. Break-Even ACoS equals your Pre-Ad Profit Margin % (Gross Margin before ad costs). Target Max CPC = Retail Price × Target ACoS × Conversion Rate. TACOS (Total Advertising Cost of Sales) = Total Ad Spend / Total Brand Sales (Ad + Organic). All calculations run strictly in your browser with zero data uploaded.