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Analyze Amazon Ads hourly performance to find waste periods and build evidence-based bid schedules.
Use an hour-of-day export from Amazon Marketing Stream, the Amazon Ads API, or another reporting source. Standard console Search term reports provide summary or daily—not hourly—data.
Upload a true hour-of-day performance export from Marketing Stream, the Amazon Ads API, or another reporting source, or load the sample curve to analyze DayParting bid adjustments.